Echo Designlab is an award-winning studio
lead by Sean M. Smith.
With over 20 years of experience in creative direction, design, brand architecture, and photo-illustration, we create digital, print, interactive, and social for global clients—big and small—in entertainment, fashion, luxury, food/beverage, sports, and tech.
Brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. Echo Designlab has built visual identities for a wide variety of clients, here are just a few.
Echo Designlab was created after over 20 years in the music industry. Music is what inspired everything we do today. Our initial thought was "bands are brands" long before social media and co-branded experiences. Knowingly or not, music informs everything we do.
Echo Designlab has been named top 200 Digital Artists Worldwide by Archive Magazine for the past 5 years and has been published in global trade publications and design books.