Echo Designlab | Creative Direction

Creative Direction by Sean M. Smith

Echo Design Lab is the creative direction practice of Sean M. Smith. For more than two decades, Sean has helped brands, cultural organizations, and entertainment companies shape distinctive visual identities and brand narratives. His work blends strategic thinking with an editorial, art-driven approach influenced by music culture, design history, and contemporary art.

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Disciplines

What We Do

Our Work

Brand identities, campaigns, and visual worlds built at the intersection of culture, storytelling, and design.

Brand Architecture

Brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. Echo Designlab has built visual identities for a wide variety of clients, here are just a few.

Music/Package Creative Direction & Design

Echo Designlab was created after over 20 years in the music industry. Music is what inspired everything we do today. Our initial thought was "bands are brands" long before social media and co-branded experiences. Knowingly or not, music informs everything we do.

Lenny Kravitz, album package design and creative direction

Digital Imaging/Illustration

Echo Designlab has been named top 200 Digital Artists Worldwide by Archive Magazine for the past 5 years and has been published in global trade publications and design books.

photo-illustration, fashion design, digital imaging

Creative Direction/Design

Here are projects that don't fit neatly into the other categories. From ads and brochures, to mobile applications and websites, luxury packaging and interiors, we have done it all.

Graphic Design, photo-illustration, creativer direction by Sean M. Smith/, Echo Designlab