Echo Designlab | Creative Direction

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Echo Designlab is an award-winning creative studio lead by Sean M. Smith.

With over 20 years of experience in creative direction, design, brand architecture, and photo-illustration, we create digital, print, interactive, and social for global clients—big and small—in entertainment, fashion, luxury, food/beverage, sports, and tech.

Disciplines

We bring our creative expertise to multiple industries, developing solutions that have been recognized by leading design publications globally.
Creative Direction for:
Brand Identity • Design • Packaging • Digital Imaging

01

Brand Architecture

Brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. Echo Designlab has built visual identities for a wide variety of clients, here are just a few.

02

Music/Package Creative Direction & Design

Echo Designlab was created after over 20 years in the music industry. Music is what inspired everything we do today. Our initial thought was "bands are brands" long before social media and co-branded experiences. Knowingly or not, music informs everything we do.

Lenny Kravitz, album package design and creative direction

03

Digital Imaging/Illustration

Echo Designlab has been named top 200 Digital Artists Worldwide by Archive Magazine for the past 5 years and has been published in global trade publications and design books.

photo-illustration, fashion design, digital imaging

04

Creative Direction/Design

Here are projects that don't fit neatly into the other categories. From ads and brochures, to mobile applications and websites, luxury packaging and interiors, we have done it all.

Graphic Design, photo-illustration, creativer direction by Sean M. Smith/, Echo Designlab

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