About

I’m a Creative Director with a background rooted in music, editorial, and brand design.

I’ve spent my career working across identities, packaging, and visual systems—often in environments where the work needs to carry cultural weight, not just meet a brief. That foundation continues to shape how I approach creative direction today.

My focus is on building clear, lasting ideas and leading teams to execute them with precision. I’m most interested in work that sits at the intersection of culture and brand—where design has the opportunity to influence how something is seen and remembered.

Echo Designlab is my independent practice, where I’ve collaborated with a range of clients across brand and music. It’s also where I’ve continued to refine a point of view that values concept, restraint, and craft equally.