We developed a conceptual visual campaign for a recording artist who chose to remain anonymous—creating a series of over 200 striking black-and-white images designed for use across packaging, social media, and promotional materials. Starting with only a logo and lyrical themes, I deconstructed and reinterpreted both text and mark to visually explore recurring motifs of sadness, love, loneliness, sex, and belonging. Each piece was crafted to echo the emotional core of the music without ever revealing the artist’s identity. A limited-edition hardcover book is currently in development to house the full body of work.