Honoring a seminal chapter in New York’s Rock & Roll history, I led the design of the packaging and promotional materials for Bliss Street Musical. This included a meticulously crafted box set featuring a CD jacket, a digipak with CD and DVD, and a comprehensive booklet chronicling the legacy of the legendary Coventry club. Complementing the physical package, we developed an innovative Augmented Reality poster distributed at the launch event at City Winery, NYC. The design seamlessly integrated archival advertisements from the iconic club, imagery from Ethyl’s Upper East Side bar, and fresh photographs of the band and cast by Drew Reynolds, with AR development led by Donald Van Schilt—creating an immersive, multimedia celebration of music history.