Art Direction, Design & Photo-Illustration for USA Rugby
In collaboration with Legacy Agency and Barnburner, we developed an integrated visual campaign for USA Rugby aimed at expanding the sport’s reach across the United States. The creative strategy was twofold: engage existing American rugby fans while also attracting new audiences unfamiliar with the sport. The campaign also targeted Irish expatriates living in the U.S., encouraging them to rally behind their home team. Through bold photo-illustration, impactful design, and strategic messaging, the campaign raised awareness, amplified visibility, and drove attendance around key international matches.