Guitar virtuoso and Dream Theater co-founder John Petrucci partnered with Echo Designlab to develop the visual identity and album artwork for his solo release Terminal Velocity. Following its success, we were brought on to design the full creative system for Liquid Tension Experiment 3—the long-anticipated reunion album from the progressive supergroup. Our work spanned vinyl packaging, tour graphics, and a cohesive visual language applied across merchandise, digital campaigns, and physical assets. The result is a high-impact, cinematic brand expression that connects with a global rock and prog fanbase.