In partnership with Gauge Branding, we created distinctive packaging design and visual storytelling for four signature wines from LucidWild Estate—Beast, Fusion, Hidden, and Lust. Known for its small-lot, single-vineyard wines crafted in Oregon, LucidWild Estate stands for artisanal quality and terroir-driven character. Our design approach combined bold imagery with nuanced label systems to capture the unique essence of each varietal, elevating shelf presence and supporting the brand’s premium positioning in a competitive market.