In partnership with ACompany.NYC, we developed a comprehensive 360° brand experience for Reed, anchored by a robust brand guideline and a refined logo. This brand bible served as a foundational tool for Reed’s internal production teams and external vendors, ensuring cohesive execution across print, video, social, experiential, and interactive touchpoints. We also concepted large-scale spatial design elements, including lounges, signage, and event decor. As contracted brand champions, our role encompassed strategic consulting, vendor and team direction, market analysis, and leading brand workshops to align vision with execution.