We built a 360° brand experience with a guideline as the foundation, and refined their existing logo. This brand bible was used by Reed’s internal production department and their vendors to execute show deliverables in print, video, social, experiential, and interactive. We also created big-idea structure design for their lounges, decor, and signage. Our contracted role as brand champions included: consulting, directing vendors and in-house staff, conducting market analysis, and running strategic workshops. With ACompany.nyc